Role Overview
Craft the narrative for how AI is reshaping construction and putting Blueprints at the center of it. You'll own brand, positioning, content, and demand generation from day one. From launch moments and thought leadership to performance marketing and community building, you'll turn a technically excellent product into a category-defining company.
Key Responsibilities
- Own positioning, messaging, and the editorial calendar across web, social, email, and events.
- Launch campaigns that drive qualified pipeline and reinforce trust with AEC audiences.
- Partner with GTM on case studies, webinars, conferences, and partner co-marketing.
- Measure channel performance and iterate quickly while protecting brand quality.
Ideal Candidate Profile
- You have led marketing for technical B2B products and know how to translate depth into accessible stories.
- You can operate across brand and demand: narrative, content, performance, and community.
- You collaborate tightly with founders, sales, and product on launches and market feedback.
Nice to Have
- Experience marketing to architects, engineers, contractors, or pro software buyers.
- Strong writing, speaker network, or media relationships in tech and AEC.